A series of workshops to identify and codify a clear plan to establish, entrench, expand, and disrupt a market in pursuit of your vision. Based on McKinsey’s Three Horizons of Growth, reframed for startups.
Product Pillars
Establish key hypotheses and refresh personas, design and product principles, roadmaps, jobs to be done - to create coherence within your product strategy.
Data/AI Strategy
Identify unique data positions, surfacing addressable short and long-term opportunities, to leverage AI for competitive distinction.
MVP Blueprint
A hands-on engagement to unearth essential product footprint to prove customer value, validate riskiest assumptions, establish AI/ML foundations, and drive first user adoption.
Customer Journey Mapping
Over multiple sessions, a collective visualization of customers’ experienced interactions to build customer empathy and unify product and GTM for consistent, friction-free delivery.
Risk Assessment
A process and systems audit to identify areas of potential risk with product delivery, partnerships, customer retention, and planned future expansions.
Category Creation
Following the lines of Play Bigger by Ramadan et al, a series of workshops to define, blueprint, and narrate a compelling strategy for market dominance.
Investor Diligence
Collect, analyze and build hypotheses for the product potential, customer satisfaction, and organization assessment to support due diligence.
Infrastructure Systems Assessment
Review product architecture and infrastructure to determine resilience of the product now and in future. Evaluate product delivery teams, their skills, how they’re organized, and how they are executing.
Board Alignment / Investment Prep
Data-driven collaboration with the board centered on best practices, to determine jointly agreed business metrics, and key foundational elements for your next investment pitch deck.
Product Delivery Tuneup
Sharpen your team, methods, tools, and rituals to scale with a growing organization, client base, and enterprise ecosystem.
Product Fit Assessment
Evaluate the alignment between (current and planned) product capabilities and specific user needs, challenges, and workflows - to confirm you are delivering measurable value.
