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TAM

Using TAM as a continuous input keeps roadmap drift in check. It creates shared language across product, sales, and leadership, and reinforces why some work moves forward and other work waits.

  1. Part 1 of 2

    Why Total Available Market Analysis Actually Matters

    Using TAM as a continuous input keeps roadmap drift in check. It creates shared language across product, sales, and leadership, and reinforces why some work moves forward and other work waits.

    Keith Johnson · Jan 15, 2026

  2. Part 2 of 2

    A Practical TAM Framework Product Leaders Can Actually Use

    This framework is designed to produce a market view that informs prioritization, sequencing, and investment choices under real operating constraints.

    Keith Johnson · Jan 22, 2026